Big Ideas,
Real Impact.
Driven by curiosity and built on purpose, this is where bold thinking meets thoughtful execution. Let’s create something meaningful together.
I’m Michael Frazier
I’m a Product Design Leader (and IC) with 15+ years of experience in FinTech, Health & Wellness, B2B, B2C and SaaS. I have expertise in design leadership, design systems, design ops, end-to-end product design, user research, and cross-functional collaboration. Most recently I was an Associate Director of Product Design, where I led a team to deliver measurable impact including app store rating lifts from 2.0 to 4.5+, UEQ-S elevation from average to excellent, mentored designers, and drove AI team enablement using tools such as Claude and Figma Make to accelerate ideation, prototyping, and documentation while maintaining high craft and usability standards.
Associate Director, Product Design
MX TECHNOLOGIES (JANUARY 2020 - July 2026)
Led design vision and evolution of a white-labeled mobile banking product serving millions of users worldwide. Improved credit union app store ratings from 2.0 to 4.5+ stars through continuous user feedback loops and iterative design in a high-trust financial environment.
Directed Flutter replatforming redesign and delivered 30+ feature designs, elevating product UEQ-S score from average to excellent based on customer, client, and user feedback.
Co-created metrics and frameworks to measure design impact across the organization. The model was adopted product-wide and drove quarterly design feedback scores to consistent A's and B's, influencing roadmap priorities and team goals.
Recruited, hired, and mentored designers. Facilitated workshops and design studios that built team confidence and established a feedback culture later adopted more broadly across product teams.
Crafted AI guidelines and markdown documentation for the design system. Led AI team enablement using Claude and Figma Make to accelerate ideation, iteration, and documentation while maintaining high craft and usability standards.
Lead Product Designer (Consultant)
AMIGGI (FEBRUARY 2022 - DECEMBER 2024)
Led design for RadAI, an AI-based radiology platform that improved radiologist report quality by 60%, ultimately helping save thousands of patient lives.
Earned significant praise for UX from the Director of Duke University LCS program for work on complex clinical workflows.
Partnered closely with clinical stakeholders and engineering to translate complex diagnostic requirements into clear, usable interfaces
Product Design Lead (Consultant)
STRIDES DEVELOPMENT (MAY 2021 - FEBRUARY 2023)
Designed and shipped 10+ products for concurrent clients; the work supported successful VC fundraising rounds.
Owned end-to-end discovery through hi-fi prototyping for a fitness mobile app and a travel app, delivering production-ready Figma prototypes.
Ran design thinking workshops (as-is/to-be mapping, competitive analysis, feature prioritization) that aligned stakeholders and accelerated client decision-making
Director of User Experience Design
AMARE GLOBAL (MAY 2018 - NOVEMBER 2019)
Led improvements to the company marketing site that drove 600% YoY growth; designed backend sales tools that reduced support calls by 90%.
Led design strategy and discovery workshops for next-generation mobile products in health, wellness, and performance; created comprehensive UI/UX design systems and drove usability testing and iteration.
Mentored cross-functional teams in design best practices and collaborated closely with product and engineering to ship high-quality experiences
SENIOR USER EXPERIENCE DESIGNER
j2 GLOBAL (JANUARY 2016 - MARCH 2018)
Modernized the eFax iOS and Android user interface which garnered a 400% growth in user base Y/Y and an overall app rating of 4.7/5 on the iOS App Store by interpreting user feedback, analyzing pain points, testing updated designs through A/B and user testing.
Led user experience conversation for iOS & Android projects eFax, eVoice, Sugarsync, sFax
Led UI design improvements on internal billing & internal email campaign platforms, customer facing eVoice web signup wizards, LiveVault backup web SaaS platform
Designed from the ground up a Windows 10 desktop faxing application for new & existing corporate users
Conceptualization, Wireframing, High-Fidelity Compositions and Prototypes for new features
Hands on through all stages of app design and asset exporting
Established best practices while introducing newest design trends
Responsible for quality control for mobile, desktop and web projects
Mentored engineering design interns on mobile development projects
WINNER
W3 AWARD
eVOICE MOBILE FEATURES BEST USER EXPERIENCE
WINNER
W3 AWARD
eVOICE BEST APP FOR BUSINESS
Creative director
Colony logic (April 2013 - DECEMBER 2015)
• Led design for a SaaS sales automation platform (CLX), including the design system, end-product experiences, and supporting marketing materials as an in-house agency.
• Defined brand and creative vision across product and marketing; earned multiple 2015 HERMES Platinum & Gold awards for branding, UX, video, and website campaign
Worked closely with executive, product/ux and development team members on our product pipeline which lead to a successful rollout of multiple products in a product family
Developed the CLX product branding and UI guidelines
Delivered wireframes, prototypes and high fidelity compositions for the CLX product
Lead UX/UI exploration, collaborative discussions and presentations
Directed the production of the company's first explainer video utilizing outside resources
Established the Colony Logic brand after a successful rebrand from Talus Labs
Built a design and marketing plan from FY15
(2X) WINNER OF 2015 PLATINUM HERMES CREATIVE AWARD
COLONY LOGIC BRANDING CAMPAIGN AND CLX CRM PLATFORM UX AND VX DESIGN
(2X) WINNER OF 2015 GOLD HERMES
CREATIVE AWARD
COLONY LOGIC VIDEO CAMPAIGN AND CORPORATE WEBSITE
senior UX & VISUAL designer
gumiyo MOBILE (october 2010 - april 2013)
Gumiyo mobile was absorbed in April of 2013 by COLONY LOGIC, where I continued to act as a visual experience design lead. Prior to the acquisition, I provided creative direction for website and mobile application design. Other duties included actual HTML/CSS build outs of websites optimized for desktop, tablet and mobile phones. I also assisted on integration of social networking sites including Facebook, Twitter and Youtube.
I reported directly to CEO and COO to develop industry leading products utilizing responsive and parallax design for all devices, all platforms. As the Senior Creative, I managed Gumiyo's budding creative team, handling work delegation and creative/ux/ui direction.
Launched these really cool projects:
Toyota Owner's iOS Application
REMAX / LATIMES Lender Portal Sites
New York Daily News Auto sites/portal
ALM / New York Law Journal responsive website and application design
Shell / Excentus mobile website and application design
28 mobile properties for the Tribune Company [m.latimes.com, m.chicagotribune.com, ktla, etc.]
LA Times & Chicago Tribune iPad applications
All BuzzMedia mobile properties [m.celebuzz.com, etc]
Celebuzz Mobile App
Kim Kardashian iPad application concept design
Redesign of LikeMyInventory.com, a Facebook automotive product
Design/UX/UI direction for MySiteAnywhere.com, a website builder for anyone- anywhere
Design/UX/UI for Microsoft Real Estate Windows 8 Application for tablets and desktop
PRODUCTION & DESIGN
ONE EIGHTEEN ADVERTISING (Freelance)
While transitioning from a Orange County/San Diego to Los Angeles move, I worked for an ad agency based in Santa Monica California performing the duties of a graphic designer, which included but were not limited to: design support for art director, logo creation, website UX design, HTML and CSS coding, storyboard and planning for TV spot/Radio advertising
PRODUCTION & DESIGN
IKEA WEST, USA (JANUARY 2009 - JUNE 2010)
Oversaw product communication in-store and online which resulted in increased sales. My design responsibilities covered: digital signage, IKEA website, billboard advertisement, direct marketing brochures, large scale vinyl wall signage and photography art direction. Lead design direction for regional promotions.
PRODUCTION & DESIGN
IDEA HALL (JUNE 2007 - OCTOBER 2008)
Learned the basics of art direction and design in an agency environment. Developed as a web developer through hands-on HTML and CSS development. Demonstrated successful print design through creation of print and large scale design under budget and on schedule.
Winner of a 2008 PROTOS AWARD for the Chapman University Green Both Ways Interactive DVD and Brochure campaigns.
Winner of a 2007 PROTOS AWARD for the CASA brochure campaign.
Winner of a Platinum and Gold HERMES DESIGN AWARD for the Chapman University Interactive DVD.
Winner of a MARCOM AWARD for the Chapman University Interactive DVD.
Design internship - young & rubicam group, irvine, CA
PRODUCTION INTERNSHIP - WUNDERMAN BRANDS, IRVINE, CA
DESIGN & PR INTERNSHIP - RAK'N'ROLL ENTERTAINMENT GROUP, AGORA HILLS, CA
CHAPMAN UNIVERSITY - BFA
Film Production, Cinematography & Graphic Design
ORANGE COUNTY SCHOOL OF THE ARTS - DIPLOMA
FILM & GRAPHIC DESIGN CONSERVATORY
References and recommendations available upon request.
LIKE WHAT YOU SEE?
COMPUTER SKILLS
Sketch
Invision
Zeplin
Flinto
JIRA
Adobe Creative Cloud
Final Cut Pro
HTML & CSS
Omnigraffle
Vinyl Production
Microsoft Office
Apple iLife
TRAINING
General Assembly UX Bootcamp
UX Week SF ‘15-18
Adobe MAX ‘15
CERTIFICATIONS
Adobe Creative Cloud
Apple Certified Pro X
Adaptive Path UX Strategy
CAPABILITIES
Creative Leadership
UX User Experience Design
UI Visual Experience Design
User Flows & Personas
User Journey & Stories
Rapid Wireframing
Rapid Composition
Rapid Prototyping
Mechanical Production
HTML5 Handcoding
CSS3 Handcoding
Working Knowledge of JS
Responsive Design
Knowledge of Jquery
Branding & Logo Design
Marketing Collateral
Product Design
Package Design
Motion Graphics
Video Production
Video Post Production
Agile Work Environment
Teamplayer
Self Motivator
Recruiting
Resource Management