Hello, Step!
I put together these case studies that I thought were perfect to showcase as I apply to your Lead Product Designer position.
Additional case studies can be found in my global navigation.
I’m excited to apply for the Lead Product Designer, Growth role at Step. After leading design at scale as Associate Director at MX, I’m intentionally returning to a hands-on Lead IC seat where I can own growth work end-to-end. At MX I led the design of a white-labeled mobile banking product used by millions, raising app store ratings from 2.0 to 4.9+ through continuous iteration on onboarding, engagement, and conversion-critical moments in a high-trust fintech environment.
Step’s mission to improve the financial future of the next generation, combined with the reach and ambition that comes with being part of Beast Industries, is exactly the kind of consumer-scale opportunity I want to pour my craft and ownership into.
From 2.0 to 4.9 Stars in Mobile Banking
I was a product design lead for a white-labeled mobile banking solution sold to financial institutions. This platform is as a modern mobile banking product that uses cleansed transactional data to inform and empower users in their financial lives. Users are able to create budgets, view their net worth, aggregate external held accounts and much more. This is a live product used by millions of users worldwide. With the rollout of new several features, FI’s gained 600% in deposit growth and users earned/saved serious dough.
Cutting AI Slop with a Shared System
I led a team of product designers across multiple product pods to drive AI design system enablement. I created an iterative process for improving component and token libraries and authored guidelines and documentation that evolved into AI skills and Claude design systems. The goal was to ensure consistent experiences across all products while empowering teams outside the product design org to run AI-driven experiments whose outputs aligned with company style and standards. The end result was a significant decrease in AI slop and AI “gap”.
Password: no-slop
Turning Research into a Clearer, More Confident Experience
Led the redesign of banking dashboard and raised its UEQ-S score from above average to excellent. Through extensive research, variant testing, and multiple rounds of preference studies, we arrived at a clearer layout that was chosen by the majority of participants. This gave credit unions a more confident, modern home screen their members actually preferred.
Password: jupiter
30+ Features, One Clear Experience
I led the redesign of an entire mobile banking experience in Flutter, delivering more than 30+ full scale features from the ground up in less than 6 months. The work lifted the product’s UEQ-S score from average to excellent. Users ended up with a faster, clearer, and more consistent app that felt modern without losing the tools they relied on every day.
Password: jupiter
