Building digital products that solve real world problems

I have 15+ years of product design experience in a wide range of industries including FinTech, Health & Wellness, B2B, SaaS and Direct to Consumer.

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How I support businesses

I offer product design services that fit each client’s goals and context. That covers research and strategy, interaction and interface design, prototyping, accessibility, and clear handoff to engineering teams. I also run workshops and training to help product teams build stronger design practices. The aim is always useful, usable experiences. If what you need sits outside these categories, share the scope, timeline, and goals and I’ll put together a custom plan.

Quickly bring your MVP to market with a streamlined development process that prioritizes speed and efficiency. Enhance, redesign, or rebrand your existing designs to elevate their visual appeal and effectiveness, ensuring they resonate with your target audience. Drive user retention by implementing intuitive user experiences (UX) and engaging interactions that captivate users, making them more likely to return and engage with your product.
My product strategy and research services help you understand your market, audience, and competition better. I use data-driven insights to guide the development process, ensuring your product meets user needs and stands out in the market. From ideation to launch, I’m with you every step of the way, providing expert advice and actionable insights.
Receive a world-class, high-performing website designed to generate qualified leads and drive revenue 24/7, delivered in no time at all. I will work closely with you to understand your business goals and target audience, ensuring that every element of the site is tailored to maximize engagement and conversion rates.
I can create a strong and impactful brand identity that not only resonates with your target audience but also sets you apart from competitors in the market, ensuring lasting recognition and loyalty.

My AI Design Workflow Loop

AI Research Synthesis

Gather stakeholder assumptions, cluster user interviews, summarize insights. Notebook LLM or Obsidian.md is extremely useful here to find patterns and flag them. All of this leads to what I call the “Big Bet” - something we need to derisk with a number of experiments.

Ideation

Using tools like Claude, Lovable or Figma AI, I craft user flows, feature ideas, moodboards, and multiple design directions in early exploration. This leads to AI wireframing where I turn prompts, requirements, sketches into clickable interfaces. This design can often become code, while Figma MCP can be used to polish this live experience.

Validation

I validate with real users by testing outputs or experiments for usability, clarity, bias, privacy, accessibility and accuracy. Tools like Vercel and FIgma Make allow me to share with users recruited from platforms like LevelAccess, Maze and UserTesting.com. Maze recently launched a very useful AI synthesis feature and has always been my preferred way to share out reports.

Ship

A real solution - into the marketplace. Using tools like Claude Code I am enabled to push real code to an environment and merge. And the loop starts again - review, refactor, and debug.

Recent Case Studies

From 2.0 to 4.9 Stars in Mobile Banking

I was a product design lead for a white-labeled mobile banking solution sold to financial institutions. This platform is as a modern mobile banking product that uses cleansed transactional data to inform and empower users in their financial lives. Users are able to create budgets, view their net worth, aggregate external held accounts and much more. This is a live product used by millions of users worldwide. With the rollout of new several features, FI’s gained 600% in deposit growth and users earned/saved serious dough.

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First AI Meeting Coach (before Zoom)

I designed WorkplaceAI to solve the problem of lost ideas, unclear follow-ups, and scattered meeting notes. It integrates into meetings and calls to transcribe, summarize, and track decisions, action items, and key insights, ensuring that nothing valuable is left behind. An embedded AI coach even evaluates your performance and provides conversational dialogue to get you on the right track. You probably have seen this functionality recently in Zoom - this is where it came from.

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Making cleaner fuel easy to find and use

I designed a millennial-inspired campaign site for Get Biofuel that combined influencer posts, clear fuel facts, layered brand imagery, and video spotlights. The core experience included a custom Google Maps biofuel finder and a trip planner that routed drivers past available stations, turning education into practical action despite map data limitations.

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