CHALLENGE
Build a brand from the ground up for a mobile SaaS startup company in Los Angeles including UX strategy for multiple products, a sleek user interface and develop an award winning marketing campaign - all in one year.
TRADE
Roles: Creative Direction, User Experience, User Interface, Photography
Tools: Sketch, Photoshop, Illustrator, InDesign, After Effects, Final Cut Pro, Sony A9 DSLR, Whiteboard and a Paperclip
PROCESS
1. High Level Planning & Delivery
Build a creative & marketing plan with campaign deliverable dates in partnership with operations, marketing and product management
2. Creative Brand Exploration & Styleguide
Whiteboard sessions with all project stakeholders to rough sketch out creative and marketing campaigns that would develop the basic branding styleguide.
3. Collab & Feedback
Two weekly scrum meetings were used to discuss changes between design, development and product stakeholders. Collaboration documented on JIRA.
4. Validation of Requirements with Coffee!
Once a rough concept was developed, business requirements were validated before jumping into personas, user flows, storyboards & wireframes.
5. Personas, User Flows & Site Maps
Creation of personas to understand the audience and customer expectation in conjunction with production of video & marketing conceptualization.
6. Graphical Storyboards & Wireframes
Sketch character design for graphical storyboards, while wireframe platform UI, email blasts, websites
7. Visual Design & Video Production
Deliver on the promises and stories developed throughout process to project stakeholders prior to the given roll out dates in campaign plan.
COMPANY LOGO DESIGN
SAAS PLATFORM LOGO DESIGN
STYLE GUIDELINES
CLX FAMILY OF PRODUCTS
User Experience & User Interface Visual Design
FLIGHTPATH REPORTING DASHBOARD
User Experience & User Interface Visual Design
CLX SAAS & SWARM SALES TOOL
User Experience & User Interface Visual Design
THE COMPLETE PACKAGE
Creative Direction, Branding, Website, Marketing, Video Production, User Experience & User Interface Visual Design
BEST BRANDING INITIATIVE 2015,
BEST UI DESIGN FOR CLX SAAS PLATFORM 2015,
BEST EXPLAINER VIDEO 2015,
BEST RESPONSIVE WEBSITE DESIGN 2015
“I had the pleasure of working with Michael for several years at Colony Logic, where he led our brand redesign and launch as well as our product UI and UX.
He often collaborated with creative partners to concept and create innovative and big marketing ideas, produced layouts to communicate initial ideas and then followed through to deliver flawless executions. He took complex concepts and products and brought them to life, simply and beautifully, utilizing a variety of internal and external resources.”