CHALLENGE

Design a Windows 10 faxing app for new and existing customers by hosting discovery workshops to define requirements, wireframing, high fidelity design mock-ups and development support.

 

TRADE

Roles: User Experience & User Interface

Tools: Sketch, Invision, Zeplin, JIRA

PROCESS

1. Began with interviewing users and stakeholders to discover the main “Jobs to be done” of the product.

2. Hosted a discovery workshop where we completed feature prioritization and simple whiteboarding.

3. Wrote user stories documenting the basic functionality of the app and completed a card sorting workshop.

4. Designed wireframes of the core functionality for MVP.

 

5. A few rounds of wireframe iterations until stakeholders agreed on core MVP layout and functionality.

6. Designed high fidelity mock-ups, exported them into Invision and wired up basic prototypes.

7. Exported final mock-ups into Zeplin and completed JIRA requirements for development.

WINDOWS APP DESIGN

A welcome screen showing faxing and account options, as well as recent faxes

Viewing a recent fax activity box

Composing a multipage fax

Adding and managing stamps in a task sidebar

Inserting recent signatures onto fax composition

Creating new signature based on image upload

windows-app-hero2.jpg

OUTCOMES

  • Modernized the Windows user interface which garnered a 400% growth in overall brand user base Y/Y through customer satisfaction

  • Increase of reseller subscriber confidence through an agile feedback loop allowing for greater buy in

  • Overall NPS satisfaction app rating of 8/10 on version 1 of beta launch

“When it comes to user experience and user interface design, Michael is an expert. As a Product Manager, I had the pleasure to work with him on a large redesign project, which was an educational and fun experience. Michael is always open to new ideas and proactive when it comes to my design change requests. He’s an innovative thinker, with a deep understanding of the latest and greatest design standards. Michael is a smart, attentive listener who will execute your product vision exactly the way you want.”

– Sheela Washington, Product Manager